Shahrukh Khan gets all cool for Emani Navratna Cool talc seated on a comfy couch and promoting smallest AC in the world. He is also making good use of his fair skin. So, here comes SRK promoting ‘Fair and Handsome’. For geeky crowd, SRK is also face of HP procduts. Besides, he gets in footbal avatar for Dish TV couch potatoes. It simply shows that Shahrukh Khan is not just King Khan of bollywood but also of advertising world.